Concepted and deployed with a responsive-adaptive configuration, the new Crystal Coast website sets a new standard for the tourism industry. It uses geolocation and dynamic tagging to adapt to a user’s device, location and preferences. Using actual video footage from the Coast as the backdrop for the site gives the user a truly unique experience.
Unique to the tourism industry, the site employs a dynamically generated tagging structure, enabling Tombras’ analytics team to collect information on users’ preferences, giving them a truly customized and relevant experience. This method also provides multiple layers of additional data to track site performance.
To achieve superior results, Tombras Account Planners worked hand-in-hand with Data Architects to form new KPIs and bolstered the site with several performance improvements. Overall content was increased tenfold and a new SEO layer was added.
The initial results are proof points of the site’s outstanding performance:
- 80% lift in organic search presence
- 37% increase in visitation
- 40% lift in conversion
To check out the site yourself, click here.
The Tombras Group is a 140-plus-person, full-service, national advertising agency with offices in Washington, D.C.; Louisville, Kentucky; Nashville and Knoxville, Tennessee (headquarters); Roanoke, Virginia and Charleston, South Carolina.