The Tombras Group has continued to build on our long history of success helping our clients draw visitors to their communities and attractions. This spring, we were named the Digital Agency of Record for North Carolina’s Crystal Coast.
“We hired The Tombras Group as digital agency of record because they deliver on their mantra of connecting data with creativity to produce business results” says Carol Lohr, Executive Director of Crystal Coast Tourism Authority. “In the first two months, they turned up the digital volume producing strong gains for local businesses. The Crystal Coast Tourism Authority is looking forward to new and exciting opportunities with The Tombras Group.”
Check out some of our recent tourism and attraction work by clicking the links below:
<– Smoky Mountain Tourism – Nationally Recognized Multichannel Creative
Country Music Hall of Fame – Digital Platform to Increase Visitation
Visit Knoxville – Digital Relaunch and Brand Repositioning
Bristol Motor Speedway – Web Portal to Increase Ticket Sales to all 50 states
The Tombras Group is pleased to announce that cross-cultural marketing expert Carlos Alcazar has joined our team as the Managing Director of Multicultural. Carlos was formerly the President & Chief Creative Officer of Hispanic Communications Network. Carlos has produced award-winning work for clients like LIVESTRONG, AT&T, The American Heart Association and several federal government agencies.
The Tombras Group has been developing multicultural and Spanish-language campaign work for clients like the National Highway Traffic Safety Administration, McDonald’s and ESPN, but by bringing Carlos and his network of cross-cultural experts inside we’ve positioned ourselves to grow as a market leader across demographics. “Our world is changing faster than at any point in history,” says Alcazar. “Data-driven decisions combined with original content and messaging that resonates and spurs action across cultures creates true market engagement.”
Tombras is the new agency model. World-class designers and writers, account planners and data scientists, plus creative technologists paired with cross-cultural experts who can bring any idea to life in any channel. This model allows us to do creative that works and delivers measurable business results in rapidly changing consumer markets across the country.
Below are three national brand examples of multicultural campaigns. You can view more of our work here.
McDonald’s 2 for $3 Scratch Made Biscuits Radio (Spanish)
The Tombras Group has been tasked with developing the brand platform, program strategy and launch of Truck Bucks℠, the first nationwide loyalty program for Daimler Trucks North America. With more than 800 locations, Daimler is leveraging Tombras’ extensive loyalty program experience in other business categories such as insurance, convenience stores, grocery and quick service restaurants.
The Truck Bucks tagline reflects its simple, no-frills approach: “NO FEE. NO HASSLE. INSTANT SAVINGS REWARD CARD.” As Truck Bucks builds brand affinity among its audience base, Tombras’ analytics team is evaluating campaign performance as well as dealer and distributor performance with the program. Insights from the Tombras’ analytics team are then being used to optimize the Truck Bucks marketing program in real time.
Daimler’s decision to hire Tombras in March of this year has quickly paid off. Truck Bucks reached its six-month enrollment goal in just three months.
You can view more of our work here.
On Monday morning, April 7th the National Highway Traffic Safety Administration debuted a shocking new commercial for distracted driving. The integrated “UDrive. UText. UPay.” campaign was first featured by Advertising Age but went viral as news of the impactful video hit social media with the hashtag #JustDrive. Before the end of the day, dozens of publications had picked up the story, including Adweek, Huffington Post, Mashable, Business Insider, Yahoo!, Time, DailyMail and many others. The attention peaked last Friday, with “UDrive. UText. UPay.” being voted Adweek’s #1 Commercial of the Week.
Each week, Adweek compiles the five best commercials from around the world and ranks them based on fan voting. When “UDrive. UText. UPay.” claimed the top spot, receiving 41% of the vote, it beat out work from brands like Canon and Smirnoff, among others. Recognition is great, but this is more than a campaign. It’s an urgent message to young drivers that “If you’re texting, you’re not driving.”
Watch the online version of the video below, and view more of our work here.