For McDonald’s newest out-of-home campaign, The Tombras Group used larger than life food photography to create eye-catching mobile billboards. These exterior bus signs make their way through cities and suburbs alike, visible to an audience of all ages, backgrounds and incomes.
This approach is particularly effective in tourism-heavy downtown areas where it’s sometimes difficult to reach travelers through broadcast media. As fun as they are effective, it’s hard to miss a bus-sized Big Mac!
Over the past six years, Augusta, Georgia has seen a dramatic shift in its tourism figures. The city has gained notoriety as being more than just the home of “The Masters,” instead becoming a year-round destination for couples seeking a peaceful weekend getaway.
The Tombras Group implemented an ad campaign that lifted up locally owned restaurants to position Augusta as a unique crossroads for entertainment, shopping and fine dining. With an increase in annual visitor spending each of the past five years in addition to a $12 million increase in hotel revenue, the campaign has proved to be a major success.
The Tombras Group received national recognition when “Salute”, a 60 second Food City branding spot, won Best of Show at the 2014 NGA Creative Choice Awards. It also won Best of Show at the recent 2014 Knoxville American Advertising Federation Awards.
“Salute” honors the generations of families who have served and sacrificed. With an original music score and visually driven storytelling it connects at an emotional level rarely seen in advertising. Since it launched in July “Salute” has gone viral in a big way, receiving over 3 million organic views on social media.
The Tombras Group was tasked to develop a high-impact, multi-channel statewide
campaign to launch and sustain the introduction of Anywhere Care.
Anywhere Care is an innovative service that delivers urgent care from a medical
professional over the phone or by webcam, 24 hours a day, seven days a week.
It is an important part of KentuckyOne’s commitment to improving the health of
Kentuckians throughout the Commonwealth.
Leading up to the Super Bowl, Adweek took the tour of the agency for a feature in their recent sports issue. Here’s what they have to say.
See the feature in Adweek here.