Think about the evolution of social media. There has been a shift in how much information we consume at any given time. From blogging to micro-blogging, the move from king-size amounts of content to fun-size pieces is directly related to the onslaught of new information we see each time our social feeds are refreshed. With the power of a video production studio on our smart phones, applications like Viddy are trying to make room for video sharing in our daily social routine.
If a picture is worth a thousand words, is a 15-second video worth 140 characters?
Viddy is a video-sharing app for iPhones that allows users to record and produce videos within a 15-second time constraint, similar to Twitter’s 140-character limitation and Instagram’s square crop box. Form is no stranger to creativity. The success of platforms like Twitter and Instagram is a testament to the harmonious relationship social media has with content parameters.
Who’s on Viddy?
While micro-video sharing is a burgeoning concept, it has attracted the attention of celebrities and brands trying to get a leg up on the next big social movement. You can find Bill Cosby and Justin Bieber trying to leverage Viddy for self-promotion. Big name early adopters, Linkin Park and Snoop Dogg have their very own branded filters on the app. Forward-thinking brands are using it as a tool to share tidbits of relevant video that have a low-budget, user-generated feel. Red Bull UK, with its niche in action sports, fits very well within the confines of Viddy, posting “Viddys” from a Red Bull-sponsored BMX event. Other brands using the app include Southwest Airlines, giving followers a brief glimpse of the airline’s various destinations.
To Viddy or not to Viddy?
As content continues to flood our feeds, it will have to evolve to earn the eyes of an audience already on information overload. Like all social media channels, clutter is inevitable; however, users seek relevant content. The key is to figure out what your social audience wants to see. Is it a potential vacation spot? Is it a quick behind-the-scenes tour of a facility? Viddy is yet another tool that allows brands to connect with audiences seeking more than just words. The Tombras Group is on Viddy, are you?
Participation in Viddy won’t guarantee success, but it could be useful as micro-videos gain popularity.