The Tombras Group’s VP and Director of Public Relations and Social Media, Laura Bower, has a featured blog post this week on Arik Hanson‘s Communications Conversations about the stimulating relationship between Fifty Shades of Grey and social media. Here’s an excerpt:
Rather than debate the degradation and/or empowerment of women via the “kinky f***ery” of Fifty Shades of Grey or its predecessor, Lady Chatterly’s Lover, I’d like to lift up my own trilogy of social media maxims gleaned from the viral nature of these literary success stories.
1. Tap into the popular mindset
While it’s easy to grasp the timeliness of Lawrence’s post-WWI celebration of female sexuality, it’s perhaps less obvious that modern-day soccer moms were feeling repressed in their SUVs, bored with the “vanilla sex” of suburbia. Nevertheless, James’ sado-masochistic fantasy struck a chord and caused a group Greygasm. Social media is about finding an audience and arousing its passions.
2. Take a leap of faith
Neither D.H. Lawrence nor E.L. James let societal constraints or logistics get in the way of a great story. Both authors self-published their controversial books overseas, not knowing what the response would be. James was a first-time author. She literally bungee-jumped off the creative cliff. Social media means taking risks to speak your truth. You have to have a point of view and the confidence to express it. Take a leap of faith … even if you scream all the way down.
3. Let your fans carry the torch
Believe in the power of your message, and let that belief become a social contagion. Just as readers of Lady Chatterly’s Lover and Fifty Shades of Grey told their friends about the books, and their friends told their friends, social media is like dropping a pebble in a pond and watching the ripples emanate out from the splash. Dan Brown described it as a “web of interconnected minds,” and this interconnectivity ignites the power of shared content. Allowing others to spread the word in their own words gives your message inherent third-party credibility.
Read the full post here: Fifty Shades of Social Media