Mobile photography is redefining the snapshot. You no longer need a fancy camera hanging around your neck to be considered a photographer. A creative perspective and the smartphone in your pocket have the potential to turn any given moment into a piece of fine art.
From cave paintings to the first photograph, society’s insatiable hunger for visual narrative is obvious with the popularity of Instagram. With the perfect amount of artistic expression coupled with heart-shaped reassurance from followers, Instagram has made itself at home in over 80 million registered users’ social routines. There’s huge growth potential, as those registered users account for only 18 percent of all Americans on social networks. It’s no surprise big brands have added Instagram to the marketing mix. Whether the product is shoes, action sports or beautiful landscapes, it can all be photographed, shared and liked. Here are a couple of reasons why brands should consider joining:
People crave captivating images.
Facebook, Pinterest and even Twitter with its latest update, are visually driven social networks. Pictures receive more engagement, it’s no wonder Facebook bought Instagram. Social media makes it possible for fans to feel a personal connection with the brands they follow. Images captivate fans because of the vested interest that comes with that connection. They want to go behind the scenes and see how their vegetables are grown. It’s constant reassurance why they choose this product over that one.
It’s a visual conversation.
Just like Twitter, joining the conversation is just a hashtag away. Adding hashtags allows you to reach Instagramers posting and tagging similar photos. Starting a hashtag and sharing it through social channels can reveal the brand ambassadors already participating in the digital dialogue. Brands might even find that the conversation has been started for them. Run a search of brand-specific hashtags; you might be surprised to see who’s uploading photos.
There’s plenty to gain from stepping inside the box of Instagram. It will prove to be a useful tool in telling your brand’s story. As society continues to replace words with photos, compelling content makes for good conversation. How is your brand’s story being narrated?