In the real word a picture is worth 1,000 words. On Facebook a photo is worth 1,000 likes.
Social mobility and the influence of Instagram are taking the social sphere to a more visual standard. As text posts and text-based graphics become passé, brands are taking advantage of Instagram on Facebook (aka Facetagram) to pump up engagement. In essence, Facetagram is becoming the new normal.
How can your brand take advantage of this? Whether you have a million followers or ten followers, these four brands are great examples of why you need photos and how your brand can successfully transition into the world of Facetagramming!
What: Keep Them Coming Back
How: Facetagram Gives Contests Wings
Facebook contests can be difficult to manage. Rules on what can be posted where by whom seem to change every other day. The process can be labor and resource intensive. Instead, why not run a contest on Instagram and promote it via Facebook?
Red Bull earns the gold in this sport. Last summer, the extreme company created a microsite that aggregated photos from Instagram. Users found the theme of the week, hashtagged a photo on Instagram with it and voted on other photos in its stream. By promoting the contest on Facebook, the brand was able to seamlessly capture audiences on both platforms. This strategy kept users coming back to the Facebook page to get the latest hashtags, and kept them on the brand’s site to see if they had won.
What: Get Them To Buy Without Breaking Your Budget
On Twitter, anyone can make a fan’s day with a simple retweet. That just isn’t possible with plain old Facebook. However, the power of Facetagram takes interaction to a whole new level. If anyone understands this, it’s Bonnaroo.
The ‘Roo team asked Bonnaroovians to upload photos to their social properties tagged with #BackToRoo. Then some of the photos started popping up in the festival’s countdown and other marketing material. One post simply said “SHARE if you’re headed back to the farm this summer!!” and was accompanied by ticket sale information. Within 2 hours it received more than 1,600 shares. If an average of 25 people saw each share, Bonnaroo’s fans just told more than 40,000 people that they are going to the festival this year and that tickets go on sale Saturday. How’s that for advertising?
What: Come Visit Us!
How: Keep it Peaceful
Of all the industries benefiting from the Facebook/Instagram relationship, tourism is getting the biggest boost. Smartphones are revolutionizing the way people see travel. Sure professional picturesque views are great for guide books, but on social it’s all about the small stuff.
The Peaceful Side of the Smokies has this covered. Capturing quick snaps of everything from Cades Cove to creatures playing in their natural habitats, the brand makes Townsend, TN and Blount County look warm and inviting. Take this picture of a foggy morning in the mountains. Adventure enthusiasts and nature lovers instantly began sharing the photo, commenting on the beauty of the Smoky Mountains and how many great memories they have there. Geo-pinning the location where the photo was taken, takes the guess work out of traveling to make trekking through your neck of the woods a whole lot easier.
What: Capture Millennials
How: Facetagram Locos Tacos
One brand partnership and one awesome Facetagrammer took the brand from the bottom of the fast food chain to the top. Understanding that Millennials were flocking to Instagram and accessing Facebook from their phones, the brand began Facetagramming pretty much everything with its logo on it.
The real proof of the brand’s Facetagram prowess came with a post that introduced the new Cool Ranch Doritos Locos Tacos. The social engagement on this post is pretty impressive, 91,034 likes and 23,527 shares, as is the fact that the media picked up on it instantly—but the true genius it that it proved that Taco Bell does what a lot of other brands don’t: it listened. People begged for a Cool Ranch taco and The Bell delivered it straight to Facetagram, the place it knew its audience frequented the most.