“Choose a job you love, and you will never have to work a day in your life.”
There’s been much ado about Gen Y’s need for work/life balance and connectivity, the millennials’ Fear Of Missing Out (FOMO) and their eagerness to carry work friendships over into life outside the office. Turns out millennials aren’t the only ones who like to mix work and play. Let’s face it, the workplace is where we spend most of our time. The camaraderie we build among our co-workers – our shared context – makes the office a natural extension of our personal lives, regardless of our ages, genders and backgrounds.
Consider the long-running sitcom “The Office” and the shenanigans of the loveable oddballs at this fictional paper company, whose motto was, “Quabity First” and “Get Your Scrant On.” There was no real story line, and each episode was self contained. What I liked best about the offbeat mockumentary was the genuine fondness the characters seemed to have for their officemates, even when they got on each other’s nerves.
The Tombras Group is a far cry from the dorky awesomeness of Dunder Mifflin, but the relationships we build here are real. And we have our own brand of office hijinks to offset the fast-paced, deadline-driven, creative frenzy that is advertising.
I’ve met people here at Tombras I wouldn’t have met anywhere else. Our paths simply wouldn’t have crossed. In fact, there was a time in my life, when if you weren’t a soccer mom with a 37919 zip code, you might as well have been an alien from outer space. Now I count hipsters as friends, baby boomers as colleagues and West Coast transplants as collaborators. It’s a fertile ground for success. Creative people need to feed off each other’s energy and riff off each other’s ideas. And sometimes we just need to share an elk burger, a craft beer or some imported dark chocolate.
During my time here at Tombras, we have accomplished much as an agency. Our client roster is diverse, our creative work highly regarded and our digital prowess second to none. My specific area of responsibility has been to build our social media and public relations business. We’ve been successful in these efforts on behalf of our clients as well as on behalf of the Agency.
Here are some of my takeaways from the past three years:
Tombras peeps can flat out bust a move. Yup, we like to raise the roof and dance it up.
We’re adorably quirky. Whether it’s the life-size cutout of the Most Interesting Man in the World looking over our shoulders or the pet names we give our workspaces (Social Grotto?), or our impromptu Instagram videos, Tombras’ deadpan humor is always on display.
Buzzwords matter. If we’re not circling back to the low hanging fruit at the end of the day, we’re connecting Big Data and creativity for business results. And we heart acronyms. We’re SMEs on RTB, SEM and KPIs.
So cheers to Team Social in its many iterations: Cole, Taylor, Chance, Lindsey, Caitlin and now Amanda. Props to the media girls – you know who you are – who place tens of millions of dollars of paid advertising every year. AEs, analysts, project managers, digital designers, programmers, back-hall creatives, plus Larry, Marie and Teresa, the unsung office heroes – I salute you all! It takes a village to run an Agency. And here’s a special shout out to Ellen, who epitomizes our #streetsmart philosophy and to Charlie and Dooley, our indomitable father/son dynamic duo. Whether we’re pitching, planning or making it happen, Tombras does it with swag.
And we manage to have a lot of fun at the same time.