The Tombras Group Adds Vice President of Connections Planning

KNOXVILLE, TENN. (October 8, 2014):  The Tombras Group bolsters its digital media team by adding Kevin VanValkenburgh as vice president of connections planning. He will oversee digital media planning, programmatic buying and integrated strategy.

VanValkenburgh has worked with holding company media agencies such as Carat and MEC. He has produced large-scale growth for national casual dining and retail clients including Outback Steakhouse, Mattress Firm, Taco Bell and Aaron’s—managing media spends upwards of $120 million.

“Tombras has always been focused on crafting a team of top-notch industry talent and Kevin is a natural fit,” said Dooley Tombras, executive vice president and director of digital and strategic planning. “His cohesive experience across the digital landscape is a transformative asset to the agency and our clients.”

“I was drawn to the Tombras Group because of its excellent digital creative and analytics offerings, combined with a fierce passion for bringing clients to the front of their industries,” said VanValkenburgh.

The Tombras Group is a 130-plus-person, full-service, national advertising agency with offices in Washington, D.C.; Louisville, Kentucky; Nashville and Knoxville, Tennessee (headquarters); Roanoke, Virginia and Charleston, South Carolina.

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The Tombras Group Expands Global Client Roster

KNOXVILLE, TENN. (October 6, 2014): The Tombras Group was recently hired as global digital agency of record for Ekornes.

Ekornes, the Norwegian-based creators of Stressless® seating hired the agency to redesign its global website, execute global digital campaigns and manage analytics programs across six countries. Last year, Tombras was retained as North American agency of record for Ekornes to support marketing initiatives in the United States, Canada and Mexico.

“Our work with Ekornes North America is delivering key insights on how to increase global sales via technology and connect consumer behavior across cultures,” said Dooley Tombras, senior vice president and director of digital and strategic planning.

“Retail is undergoing a dramatic industry shift. The shift from physical retail to digital retail is happening faster than many expected. We’re leveraging big data, programmatic advertising and content marketing to position our clients for success online.”

The Tombras Group is a 130-plus-person, full-service, national advertising agency with offices in Washington, D.C.; Louisville, Kentucky; Nashville and Knoxville, Tennessee (headquarters); Roanoke, Virginia and Charleston, South Carolina.

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Tombras’ Latest Campaign Featured in Archive

Lürzer’s International Archive (Vol. 03-2014) featured The Tombras Group’s “Just Drive” TV spot and online video. Being recognized by Archive, considered to be the most prestigious advertising publication in the world, confirms our commitment to developing world class creative that resonates across all channels.

With over 10 million views on YouTube and voted the #1 commercial in the world by the readers of Adweek the week it was launched, the impact of #justdrive has gone global.

Click here to see #justdrive. 

 

 

 

 

 

Four New Business Wins Spur Rapid Growth at Tombras

KNOXVILLE, TENN. (August 8, 2014): The Tombras Group has experienced rapid growth with the addition of major national accounts including General Electric Consumer Products, Daimler Trucks North America, MoonPie and Ole Smoky Moonshine.

With the addition of General Electric Consumer Products alongside McDonald’s, an agency client for more than 40 years, Tombras now works with two of the top ten most valuable brands in the world. The agency’s first assignment with GE is a new national Black Friday campaign designed to boost appliance sales for retailers across America.

Daimler Trucks North America hired Tombras to execute a wide range of digital projects. Tombras won a national shoot out to launch Truck Bucks℠, Daimler’s first-ever national  loyalty program.

MoonPie, one of the top 100 SKUs in the country and creator of the all-American marshmallow snack, named Tombras agency of record. The agency is working on the new enterprise-level consumer website scheduled to launch in September.

Ole Smoky Moonshine, a national leader in the burgeoning moonshine category, has retained Tombras as its social media agency of record.

“Each of these clients are respected brands in their categories and have national advertising campaigns,” said Dooley Tombras, senior vice president and director of digital and strategic planning. “We are growing as a national agency and to meet the needs of our new clients we’ve added nearly 20 new employees to the firm.”

The Tombras Group is a 130-plus-person, full-service, national advertising agency with offices in Washington, D.C.; Louisville, Kentucky; Nashville and Knoxville, Tennessee (headquarters); Roanoke, Virginia and Charleston, South Carolina.

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Source: The World’s Most Valuable Brands. (2013, November). Retrieved August 7, 2014, from http://www.forbes.com/powerful-brands/list/

The Tombras Group Hires New Senior Vice President

KNOXVILLE, TENN. (August 4, 2014): Mark Grieco joins The Tombras Group as a senior vice president to oversee a number of the agency’s new accounts.

Grieco comes to Tombras from New York where he led major national and global accounts for Ogilvy and Saatchi & Saatchi. Throughout his career, he has received numerous awards including more than ten Effie Awards. His experience includes leading traditional and digital campaign development for brands like General Mills, Estee Lauder, Chiquita, [ yellow tail ] and Wild Turkey Bourbon.

“I joined Tombras because of its roster of marquee clients and scope of outstanding creative work across a variety of categories and media,” said Grieco. “It’s apparent this is a world-class agency and I couldn’t be happier to be here.”

“We are extremely impressed by Mark’s background and the diversity of brands he has managed throughout his career,” said Dooley Tombras, executive vice president and director of digital and strategic planning. “His strong background in strategic planning for national brands, understanding of digital marketing and commitment to client service makes him an excellent addition to Tombras.”

The Tombras Group is a 120-plus-person, full-service, national advertising agency with offices in Washington, D.C.; Louisville, Kentucky; Nashville and Knoxville, Tennessee (headquarters); Roanoke, Virginia and Charleston, South Carolina.

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Tourism Success Continues With The Crystal Coast Win

The Tombras Group has continued to build on our long history of success helping our clients draw visitors to their communities and attractions. This spring, we were named the Digital Agency of Record for North Carolina’s Crystal Coast.

“We hired The Tombras Group as digital agency of record because they deliver on their mantra of connecting data with creativity to produce business results” says Carol Lohr, Executive Director of Crystal Coast Tourism Authority. “In the first two months, they turned up the digital volume producing strong gains for local businesses. The Crystal Coast Tourism Authority is looking forward to new and exciting opportunities with The Tombras Group.”

Check out some of our recent tourism and attraction work by clicking the links below:

<– Smoky Mountain Tourism – Nationally Recognized Multichannel Creative
Country Music Hall of Fame – Digital Platform to Increase Visitation
Visit Knoxville – Digital Relaunch and Brand Repositioning
Bristol Motor Speedway – Web Portal to Increase Ticket Sales to all 50 states

Tombras Adds Carlos Alcazar to Lead Multicultural Marketing

The Tombras Group is pleased to announce that cross-cultural marketing expert Carlos Alcazar has joined our team as the Managing Director of Multicultural. Carlos was formerly the President & Chief Creative Officer of Hispanic Communications Network. Carlos has produced award-winning work for clients like LIVESTRONG, AT&T, The American Heart Association and several federal government agencies.

The Tombras Group has been developing multicultural and Spanish-language campaign work for clients like the National Highway Traffic Safety Administration, McDonald’s and ESPN, but by bringing Carlos and his network of cross-cultural experts inside we’ve positioned ourselves to grow as a market leader across demographics. “Our world is changing faster than at any point in history,” says Alcazar. “Data-driven decisions combined with original content and messaging that resonates and spurs action across cultures creates true market engagement.”

Tombras is the new agency model. World-class designers and writers, account planners and data scientists, plus creative technologists paired with cross-cultural experts who can bring any idea to life in any channel. This model allows us to do creative that works and delivers measurable business results in rapidly changing consumer markets across the country.

Below are three national brand examples of multicultural campaigns. You can view more of our work here. 

McDonald’s 2 for $3 Scratch Made Biscuits Radio (Spanish)

Daimler Trucks North America Hires Tombras to Launch its National Loyalty Program

The Tombras Group has been tasked with developing the brand platform, program strategy and launch of Truck Bucks℠, the first nationwide loyalty program for Daimler Trucks North America. With more than 800 locations, Daimler is leveraging Tombras’ extensive loyalty program experience in other business categories such as insurance, convenience stores, grocery and quick service restaurants.

The Truck Bucks tagline reflects its simple, no-frills approach: “NO FEE. NO HASSLE. INSTANT SAVINGS REWARD CARD.” As Truck Bucks builds brand affinity among its audience base, Tombras’ analytics team is evaluating campaign performance as well as dealer and distributor performance with the program. Insights from the Tombras’ analytics team are then being used to optimize the Truck Bucks marketing program in real time.

Daimler’s decision to hire Tombras in March of this year has quickly paid off. Truck Bucks reached its six-month enrollment goal in just three months.

You can view more of our work here.

 

 

The Tombras Group Hires New Creative Director

KNOXVILLE, TENN. (June 9, 2014): The Tombras Group recently announced the addition of award-winning creative director, Brian Locascio, to the digital centric agency’s creative line-up. Locascio will help set creative direction and guide design of advertising campaigns for its expanding client base.

Prior to joining Tombras, Locascio worked for BBDO in Atlanta as vice president and creative director on the AT&T and Georgia Lottery accounts where he was awarded the Kelly Award for best campaign in America. In addition, Locascio has worked on major national accounts like Jaguar, Gallo Wine and MTV. He has received prestigious awards for his concepts including a Cannes Lion, One Show, Emmy Award and recognition from Communication Arts.

“The agency is quickly growing and we are thrilled to continue to welcome tremendous talent to the team,” said Dooley Tombras, executive vice president and director of digital and strategic planning. “Brian’s impressive background and skills will serve as an integral resource for account teams and add another level of design perspective on projects.”

“The Tombras Group has an extremely diverse base of national clients, and I am impressed by its high quality of work and talented employees,” said Locascio. “This organization is one step ahead of other agencies and has its eyes on the industry’s future.”

The Tombras Group is a 120-plus-person, full-service, national advertising agency with offices in Washington, D.C.; Louisville, Kentucky; Nashville and Knoxville, Tennessee (headquarters); Roanoke, Virginia and Charleston, South Carolina.

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Advertising Age covers Tombras’ Creative Partnership With YouTube Stars

 

 

Tombras worked with YouTube sensations Rhett and Link to develop a video to raise awareness around the dangers of texting-while-driving. With nearly 3 million views, the duo’s rap battle has gained traction as an untraditional public service announcement on behalf of the National Highway Traffic Safety Administration (NHTSA). Click here to watch the video. Click here to read the article from Ad Age. Click here to see its Google ranking

The Tombras Group is a 120-plus-person, full-service, national advertising agency headquartered in Knoxville, Tenn., with offices in Washington, D.C., Louisville, Ky.; Nashville and Kingsport, Tenn.; Roanoke, Va. and Charleston, S.C.