Tombras Featured in Advertising Age for National Texting and Driving Campaign

Tombras created an eye-opening television and digital ad for the US Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to shed light on the dangers of texting and driving. The spot is part of an integrated campaign titled U Drive. U Text. U Pay. recognized by Ad Age for its impactful messaging and graphic depiction of the threats imposed by distracted driving. Click here to read the article and see the spot.

Communication Arts Features Unconventional Tombras Creative

Communication Arts, the world’s preeminent publication on visual arts, recently recognized Tombras’ work for the Smoky Mountain Highland Games. (Link)

The campaign features authentic Scottish silhouettes set against beautiful Smoky Mountain scenery. Coupled with quirky copy, the posters are effective in communicating the fun and unique experience that waits at the Highland Games.

The largest creative magazine in the world, CA showcases the top work worldwide in graphic design, advertising, illustration, photography, interactive design and typography.

Check out more of our work here.

Pitino Takes the Court for KentuckyOne Health

In KentuckyOne’s newest commercial, Coach Rick Pitino gives a slam-dunk endorsement for the Commonwealth’s largest healthcare provider. Coach Pitino is known to demand the best from everyone involved in his program. KentuckyOne steps up to deliver that level of care for Cardinals basketball, and his stamp of approval solidifies their reputation as the top healthcare provider in the state.

With the perennial powerhouse Louisville Cardinals poised for a deep tournament run, KentuckyOne leverages Kentuckians’ basketball-crazy focus. The goal is to build brand preference statewide. The multi-channel campaign capitalizes on fan interest to drive awareness and engagement while reinforcing the concern that Coach Pitino and Louisville Athletics have for their student athletes.

Digital Effects Sell Tickets at The Last Great Colosseum

Bristol Motor Speedway is the largest fully-enclosed outdoor venue in the country; one whose grandstands rise over the high-banking track below, setting the stage for fierce competition among drivers. So, when the creative team at The Tombras Group set out to promote this year’s March race, the Colosseum concept was a foregone conclusion.

To bring the comparison to life, we digitally rendered the Roman Colosseum transforming into Bristol’s modern structure. The dramatic animation and original music score combined with actual clips of Bristol race battles gives the viewer a taste of what NASCAR excitement awaits in the Last Great Colosseum.

UPDATE: Fox Sports features The Tombras Group’s campaign and lists some of NASCAR’s most likely Gladiators. Click here to read the article.

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Bus-Sized Burgers Have Mouthwatering Effect

For McDonald’s newest out-of-home campaign, The Tombras Group used larger than life food photography to create eye-catching mobile billboards. These exterior bus signs make their way through cities and suburbs alike, visible to an audience of all ages, backgrounds and incomes.

This approach is particularly effective in tourism-heavy downtown areas where it’s sometimes difficult to reach travelers through broadcast media. As fun as they are effective, it’s hard to miss a bus-sized Big Mac!

Tombras Rolls Out Major Bus Wrap Campaign for McDonald’s

KNOXVILLE, TENN. (March 6, 2014): McDonald’s is dominating the urban landscape of Charleston, S.C. with a new bus wrap campaign created by The Tombras Group.

“It is becoming increasingly difficult for retailers to break through the clutter and reach their target markets,” said Dooley Tombras, executive vice president and director of digital and strategic planning. “Having an advanced out of home strategy, like the McDonald’s bus wrap campaign, is important now more than ever.”

Designed to attract tourists visiting or driving through the area, the bus exteriors contain compelling product advertising. The inside bus messages are geared to the McDonald’s value menu.

Rolled out in January, the buses will travel the city’s heaviest routes for the entire year, generating an estimate of more than 90 million impressions. With unique design elements driving the campaign, the red buses stamped with photographs of menu items are nearly impossible to miss.

“We like to provide the most impactful advertising opportunities for every project we work on,” said Tombras. “The new McDonald’s campaign has been designed to leave a lasting impression on visitors and locals.”

The Tombras Group has worked with McDonald’s since 1972. The latest bus wrap campaign is added to a growing list of major projects The Tombras Group has developed for McDonald’s.

The Tombras Group is a digital-centric advertising and marketing firm headquartered in Knoxville, Tenn., with offices in Nashville, Tenn.; Roanoke, Va.; Washington, D.C.; Louisville, Ky.; and Charleston, S.C.


Appetite for Augusta: Local Dining Drives Tourism

Over the past six years, Augusta, Georgia has seen a dramatic shift in its tourism figures. The city has gained notoriety as being more than just the home of “The Masters,” instead becoming a year-round destination for couples seeking a peaceful weekend getaway.

The Tombras Group implemented an ad campaign that lifted up locally owned restaurants to position Augusta as a unique crossroads for entertainment, shopping and fine dining. With an increase in annual visitor spending each of the past five years in addition to a $12 million increase in hotel revenue, the campaign has proved to be a major success.