Tourism Success Continues With The Crystal Coast Win

The Tombras Group has continued to build on our long history of success helping our clients draw visitors to their communities and attractions. This spring, we were named the Digital Agency of Record for North Carolina’s Crystal Coast.

“We hired The Tombras Group as digital agency of record because they deliver on their mantra of connecting data with creativity to produce business results” says Carol Lohr, Executive Director of Crystal Coast Tourism Authority. “In the first two months, they turned up the digital volume producing strong gains for local businesses. The Crystal Coast Tourism Authority is looking forward to new and exciting opportunities with The Tombras Group.”

Check out some of our recent tourism and attraction work by clicking the links below:

<– Smoky Mountain Tourism – Nationally Recognized Multichannel Creative
Country Music Hall of Fame – Digital Platform to Increase Visitation
Visit Knoxville – Digital Relaunch and Brand Repositioning
Bristol Motor Speedway – Web Portal to Increase Ticket Sales to all 50 states

Tombras Adds Carlos Alcazar to Lead Multicultural Marketing

The Tombras Group is pleased to announce that cross-cultural marketing expert Carlos Alcazar has joined our team as the Managing Director of Multicultural. Carlos was formerly the President & Chief Creative Officer of Hispanic Communications Network. Carlos has produced award-winning work for clients like LIVESTRONG, AT&T, The American Heart Association and several federal government agencies.

The Tombras Group has been developing multicultural and Spanish-language campaign work for clients like the National Highway Traffic Safety Administration, McDonald’s and ESPN, but by bringing Carlos and his network of cross-cultural experts inside we’ve positioned ourselves to grow as a market leader across demographics. “Our world is changing faster than at any point in history,” says Alcazar. “Data-driven decisions combined with original content and messaging that resonates and spurs action across cultures creates true market engagement.”

Tombras is the new agency model. World-class designers and writers, account planners and data scientists, plus creative technologists paired with cross-cultural experts who can bring any idea to life in any channel. This model allows us to do creative that works and delivers measurable business results in rapidly changing consumer markets across the country.

Below are three national brand examples of multicultural campaigns. You can view more of our work here. 

McDonald’s 2 for $3 Scratch Made Biscuits Radio (Spanish)

Daimler Trucks North America Hires Tombras to Launch its National Loyalty Program

The Tombras Group has been tasked with developing the brand platform, program strategy and launch of Truck Bucks℠, the first nationwide loyalty program for Daimler Trucks North America. With more than 800 locations, Daimler is leveraging Tombras’ extensive loyalty program experience in other business categories such as insurance, convenience stores, grocery and quick service restaurants.

The Truck Bucks tagline reflects its simple, no-frills approach: “NO FEE. NO HASSLE. INSTANT SAVINGS REWARD CARD.” As Truck Bucks builds brand affinity among its audience base, Tombras’ analytics team is evaluating campaign performance as well as dealer and distributor performance with the program. Insights from the Tombras’ analytics team are then being used to optimize the Truck Bucks marketing program in real time.

Daimler’s decision to hire Tombras in March of this year has quickly paid off. Truck Bucks reached its six-month enrollment goal in just three months.

You can view more of our work here.

 

 

The Tombras Group Hires New Creative Director

KNOXVILLE, TENN. (June 9, 2014): The Tombras Group recently announced the addition of award-winning creative director, Brian Locascio, to the digital centric agency’s creative line-up. Locascio will help set creative direction and guide design of advertising campaigns for its expanding client base.

Prior to joining Tombras, Locascio worked for BBDO in Atlanta as vice president and creative director on the AT&T and Georgia Lottery accounts where he was awarded the Kelly Award for best campaign in America. In addition, Locascio has worked on major national accounts like Jaguar, Gallo Wine and MTV. He has received prestigious awards for his concepts including a Cannes Lion, One Show, Emmy Award and recognition from Communication Arts.

“The agency is quickly growing and we are thrilled to continue to welcome tremendous talent to the team,” said Dooley Tombras, executive vice president and director of digital and strategic planning. “Brian’s impressive background and skills will serve as an integral resource for account teams and add another level of design perspective on projects.”

“The Tombras Group has an extremely diverse base of national clients, and I am impressed by its high quality of work and talented employees,” said Locascio. “This organization is one step ahead of other agencies and has its eyes on the industry’s future.”

The Tombras Group is a 120-plus-person, full-service, national advertising agency with offices in Washington, D.C.; Louisville, Kentucky; Nashville and Knoxville, Tennessee (headquarters); Roanoke, Virginia and Charleston, South Carolina.

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Advertising Age covers Tombras’ Creative Partnership With YouTube Stars

 

 

Tombras worked with YouTube sensations Rhett and Link to develop a video to raise awareness around the dangers of texting-while-driving. With nearly 3 million views, the duo’s rap battle has gained traction as an untraditional public service announcement on behalf of the National Highway Traffic Safety Administration (NHTSA). Click here to watch the video. Click here to read the article from Ad Age. Click here to see its Google ranking

The Tombras Group is a 120-plus-person, full-service, national advertising agency headquartered in Knoxville, Tenn., with offices in Washington, D.C., Louisville, Ky.; Nashville and Kingsport, Tenn.; Roanoke, Va. and Charleston, S.C.

Tombras’ #JustDrive Video Earns Adweek’s Top Spot

On Monday morning, April 7th the National Highway Traffic Safety Administration debuted a shocking new commercial for distracted driving. The integrated “UDrive. UText. UPay.” campaign was first featured by Advertising Age but went viral as news of the impactful video hit social media with the hashtag #JustDrive. Before the end of the day, dozens of publications had picked up the story, including Adweek, Huffington Post, Mashable, Business Insider, Yahoo!, Time, DailyMail and many others. The attention peaked last Friday, with “UDrive. UText. UPay.” being voted Adweek’s #1 Commercial of the Week.

Each week, Adweek compiles the five best commercials from around the world and ranks them based on fan voting. When “UDrive. UText. UPay.” claimed the top spot, receiving 41% of the vote, it beat out work from brands like Canon and Smirnoff, among others. Recognition is great, but this is more than a campaign. It’s an urgent message to young drivers that “If you’re texting, you’re not driving.”

Watch the online version of the video below, and view more of our work here.

National Highway Traffic Safety Administration (NHTSA) Gains Media Coverage for ‘U Drive, U Text, U Pay’

Multiple major news outlets picked up the recent integrated campaign on distracted driving created by Tombras. NHTSA’s campaign targets men and women ages 18 to 34 and aims to combat texting while driving. Click here to see the report on CBS. Click here for its appearance in The Washington Post.

The Tombras Group is a 120-person, full-service, national advertising agency headquartered in Knoxville, Tenn., with offices in Washington, D.C., Louisville, Ky.; Nashville and Kingsport, Tenn.; Roanoke, Va. and Charleston, S.C.

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Tombras Featured in Advertising Age for National Texting and Driving Campaign

Tombras created an eye-opening television and digital ad for the US Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to shed light on the dangers of texting and driving. The spot is part of an integrated campaign titled U Drive. U Text. U Pay. recognized by Ad Age for its impactful messaging and graphic depiction of the threats imposed by distracted driving. Click here to read the article and see the spot.

The Tombras Group is a 120-person, full-service, national advertising agency headquartered in Knoxville, Tenn., with offices in Washington, D.C., Louisville, Ky.; Nashville and Kingsport, Tenn.; Roanoke, Va. and Charleston, S.C.

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Communication Arts Honors Smoky Mountain Highland Games Posters Created by Tombras

Communication Arts, a leading creative magazine, recently showcased the Smoky Mountain Highland Games posters created by The Tombras Group for The Smoky Mountain Tourism Development Authority. The campaign was used to promote the client’s sponsorship of the annual event while emphasizing Scottish heritage. Click here to see the exhibit.

The Tombras Group is a 120-person, full-service, national advertising agency headquartered in Knoxville, Tenn., with offices in Washington, D.C., Louisville, Ky.; Nashville and Kingsport, Tenn.; Roanoke, Va. and Charleston, S.C.

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Communication Arts Features Unconventional Tombras Creative

Communication Arts, the world’s preeminent publication on visual arts, recently recognized Tombras’ work for the Smoky Mountain Highland Games. (Link)

The campaign features authentic Scottish silhouettes set against beautiful Smoky Mountain scenery. Coupled with quirky copy, the posters are effective in communicating the fun and unique experience that waits at the Highland Games.

The largest creative magazine in the world, CA showcases the top work worldwide in graphic design, advertising, illustration, photography, interactive design and typography.

Check out more of our work here.