KNOXVILLE, TENN. (Nov. 23, 2015): The Tombras Group announces the hiring of Jared Creason as creative director.
Creason worked at Saatchi & Saatchi and Goodby Silverstein & Partners on brands including Tide, Doritos, Sprint, HP, Wells Fargo and P&G. Creason has created multiple Super Bowl commercials including the number-one Super Bowl spot on USA Today’s Ad Meter, where he was first to implement crowdsourcing in a Superbowl spot with ‘Crash the Superbowl’ for Doritos and wonder at a ‘Joe Montana Stain’ for Tide.
“We are thrilled to have Jared join the agency. Having a creative director responsible for two of the best Super Bowl spots in recent memory join Tombras is an honor. We also love Jared’s ability to develop campaigns that can extend across all channels,” said Dooley Tombras, executive vice president.
When asked about his creative approach Creason said, “Nothing is ever really conventional. I make it quirky and weird, and I love to bring humor into my work.”
Speaking on new opportunities at Tombras, he added, “I am most looking forward to developing 360-degree campaigns. Since digital production in completely in-house at Tombras, I will have the opportunity to focus on all channels under one roof.”
The hiring of Creason is the latest high-profile hire made by the agency during the past several months.
Tombras added, “Our new business wins and being named Ad Age National Small Agency of the Year have had a significant impact on recruiting.”
The Tombras Group is a 150-person, full-service advertising agency with a digital mindset. In the brand-building business since 1946, the family-owned agency serves national and global clients. Tombras was recognized as 2015 Ad Age Small Agency of the Year and is also ranked among the Top 35 Independent Agencies in North America. Tombras connects data and creativity for business results. Offices are located in Washington, D.C.; Louisville, Kentucky; Nashville and Knoxville, Tennessee (headquarters).