For McDonald’s newest out-of-home campaign, The Tombras Group used larger than life food photography to create eye-catching mobile billboards. These exterior bus signs make their way through cities and suburbs alike, visible to an audience of all ages, backgrounds and incomes.
This approach is particularly effective in tourism-heavy downtown areas where it’s sometimes difficult to reach travelers through broadcast media. As fun as they are effective, it’s hard to miss a bus-sized Big Mac!
Over the past six years, Augusta, Georgia has seen a dramatic shift in its tourism figures. The city has gained notoriety as being more than just the home of “The Masters,” instead becoming a year-round destination for couples seeking a peaceful weekend getaway.
The Tombras Group implemented an ad campaign that lifted up locally owned restaurants to position Augusta as a unique crossroads for entertainment, shopping and fine dining. With an increase in annual visitor spending each of the past five years in addition to a $12 million increase in hotel revenue, the campaign has proved to be a major success.
The Tombras Group received national recognition when “Salute”, a 60 second Food City branding spot, won Best of Show at the 2014 NGA Creative Choice Awards. It also won Best of Show at the recent 2014 Knoxville American Advertising Federation Awards.
“Salute” honors the generations of families who have served and sacrificed. With an original music score and visually driven storytelling it connects at an emotional level rarely seen in advertising. Since it launched in July “Salute” has gone viral in a big way, receiving over 3 million organic views on social media.
The Tombras Group was tasked to develop a high-impact, multi-channel statewide
campaign to launch and sustain the introduction of Anywhere Care.
Anywhere Care is an innovative service that delivers urgent care from a medical
professional over the phone or by webcam, 24 hours a day, seven days a week.
It is an important part of KentuckyOne’s commitment to improving the health of
Kentuckians throughout the Commonwealth.
Leading up to the Super Bowl, Adweek took the tour of the agency for a feature in their recent sports issue. Here’s what they have to say.
See the feature in Adweek here.
Farm Bureau Insurance covers more homes in Tennessee than any other insurer and is second in auto and individual life insurance policies. And, the ongoing Farmer Charlie campaign has created higher awareness in Tennessee than Geico, Progressive or State Farm.
So to continue to build its brand dominance in Tennessee, Farm Bureau Insurance became the Official Insurance of the Tennessee Vols. To activate that sponsorship Tombras paired Farmer Charlie with University of Tennessee Football and Basketball coaches to create a multi-channel campaign using TV, radio, digital advertising, in-venue graphics and social media.
The campaign has gone viral, reaching over 150,000 Tennesseans on Facebook, Twitter and YouTube. Watch Brick By Brick and Blue Chips below:
As a veteran-owned small business, Tombras is very proud to help our Food City client recognize those who provide our freedom. And, we are also proud that since the launch in July of the Food City Salute video there have been over 500,000 online views:
Here’s our latest work for the Smoky Mountain Tourism Development Authority:
On September 10, 2016, the Tennessee Volunteers and the Virginia Tech Hokies will clash at the Last Great Coliseum. With a seating capacity of 160,000+, the Battle at Bristol will go down in history as the biggest college football game ever … and we’ll be helping our clients, Bristol Motor Speedway and The University of Tennessee Athletics Department, build the buzz and sell the tickets to ensure a record-breaking crowd.
Below is the video that was unveiled at the press conference. An integrated strategy, utilizing owned and paid digital channels, resulted in over 100,000 views in the first 24 hours.
For more information go to BristolTix.com