On Monday morning, April 7th the National Highway Traffic Safety Administration debuted a shocking new commercial for distracted driving. The integrated “UDrive. UText. UPay.” campaign was first featured by Advertising Age but went viral as news of the impactful video hit social media with the hashtag #JustDrive. Before the end of the day, dozens of publications had picked up the story, including Adweek, Huffington Post, Mashable, Business Insider, Yahoo!, Time, DailyMail and many others. The attention peaked last Friday, with “UDrive. UText. UPay.” being voted Adweek’s #1 Commercial of the Week.
Each week, Adweek compiles the five best commercials from around the world and ranks them based on fan voting. When “UDrive. UText. UPay.” claimed the top spot, receiving 41% of the vote, it beat out work from brands like Canon and Smirnoff, among others. Recognition is great, but this is more than a campaign. It’s an urgent message to young drivers that “If you’re texting, you’re not driving.”
Watch the online version of the video below, and view more of our work here.
Communication Arts, the world’s preeminent publication on visual arts, recently recognized Tombras’ work for the Smoky Mountain Highland Games. (Link)
The campaign features authentic Scottish silhouettes set against beautiful Smoky Mountain scenery. Coupled with quirky copy, the posters are effective in communicating the fun and unique experience that waits at the Highland Games.
The largest creative magazine in the world, CA showcases the top work worldwide in graphic design, advertising, illustration, photography, interactive design and typography.
Check out more of our work here.
In KentuckyOne’s newest commercial, Coach Rick Pitino gives a slam-dunk endorsement for the Commonwealth’s largest healthcare provider. Coach Pitino is known to demand the best from everyone involved in his program. KentuckyOne steps up to deliver that level of care for Cardinals basketball, and his stamp of approval solidifies their reputation as the top healthcare provider in the state.
With the perennial powerhouse Louisville Cardinals poised for a deep tournament run, KentuckyOne leverages Kentuckians’ basketball-crazy focus. The goal is to build brand preference statewide. The multi-channel campaign capitalizes on fan interest to drive awareness and engagement while reinforcing the concern that Coach Pitino and Louisville Athletics have for their student athletes.
Bristol Motor Speedway is the largest fully-enclosed outdoor venue in the country; one whose grandstands rise over the high-banking track below, setting the stage for fierce competition among drivers. So, when the creative team at The Tombras Group set out to promote this year’s March race, the Colosseum concept was a foregone conclusion.
To bring the comparison to life, we digitally rendered the Roman Colosseum transforming into Bristol’s modern structure. The dramatic animation and original music score combined with actual clips of Bristol race battles gives the viewer a taste of what NASCAR excitement awaits in the Last Great Colosseum.
UPDATE: Fox Sports features The Tombras Group’s campaign and lists some of NASCAR’s most likely Gladiators. Click here to read the article.
For McDonald’s newest out-of-home campaign, The Tombras Group used larger than life food photography to create eye-catching mobile billboards. These exterior bus signs make their way through cities and suburbs alike, visible to an audience of all ages, backgrounds and incomes.
This approach is particularly effective in tourism-heavy downtown areas where it’s sometimes difficult to reach travelers through broadcast media. As fun as they are effective, it’s hard to miss a bus-sized Big Mac!
Over the past six years, Augusta, Georgia has seen a dramatic shift in its tourism figures. The city has gained notoriety as being more than just the home of “The Masters,” instead becoming a year-round destination for couples seeking a peaceful weekend getaway.
The Tombras Group implemented an ad campaign that lifted up locally owned restaurants to position Augusta as a unique crossroads for entertainment, shopping and fine dining. With an increase in annual visitor spending each of the past five years in addition to a $12 million increase in hotel revenue, the campaign has proved to be a major success.
The Tombras Group received national recognition when “Salute”, a 60 second Food City branding spot, won Best of Show at the 2014 NGA Creative Choice Awards. It also won Best of Show at the recent 2014 Knoxville American Advertising Federation Awards.
“Salute” honors the generations of families who have served and sacrificed. With an original music score and visually driven storytelling it connects at an emotional level rarely seen in advertising. Since it launched in July “Salute” has gone viral in a big way, receiving over 3 million organic views on social media.
The Tombras Group was tasked to develop a high-impact, multi-channel statewide
campaign to launch and sustain the introduction of Anywhere Care.
Anywhere Care is an innovative service that delivers urgent care from a medical
professional over the phone or by webcam, 24 hours a day, seven days a week.
It is an important part of KentuckyOne’s commitment to improving the health of
Kentuckians throughout the Commonwealth.
Leading up to the Super Bowl, Adweek took the tour of the agency for a feature in their recent sports issue. Here’s what they have to say.
See the feature in Adweek here.