Match Made in Tennessee: Activating Farm Bureau Insurance’s Partnership with The Vols

Farm Bureau Insurance covers more homes in Tennessee than any other insurer and is second in auto and individual life insurance policies. And, the ongoing Farmer Charlie campaign has created higher awareness in Tennessee than Geico, Progressive or State Farm.

So to continue to build its brand dominance in Tennessee, Farm Bureau Insurance became the Official Insurance of the Tennessee Vols. To activate that sponsorship Tombras paired Farmer Charlie with University of Tennessee Football and Basketball coaches to create a multi-channel campaign using TV, radio, digital advertising, in-venue graphics and social media.

The campaign has gone viral, reaching over 150,000 Tennesseans on Facebook, Twitter and YouTube. Watch Brick By Brick and Blue Chips below:

Battle At Bristol: The Biggest College Football Game Ever

On September 10, 2016, the Tennessee Volunteers and the Virginia Tech Hokies will clash at the Last Great Coliseum. With a seating capacity of 160,000+, the Battle at Bristol will go down in history as the biggest college football game ever … and we’ll be helping our clients, Bristol Motor Speedway and The University of Tennessee Athletics Department, build the buzz and sell the tickets to ensure a record-breaking crowd.

Below is the video that was unveiled at the press conference. An integrated strategy, utilizing owned and paid digital channels, resulted in over 100,000 views in the first 24 hours.

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