Match Made in Tennessee: Activating Farm Bureau Insurance’s Partnership with The Vols

Farm Bureau Insurance covers more homes in Tennessee than any other insurer and is second in auto and individual life insurance policies. And, the ongoing Farmer Charlie campaign has created higher awareness in Tennessee than Geico, Progressive or State Farm.

So to continue to build its brand dominance in Tennessee, Farm Bureau Insurance became the Official Insurance of the Tennessee Vols. To activate that sponsorship Tombras paired Farmer Charlie with University of Tennessee Football and Basketball coaches to create a multi-channel campaign using TV, radio, digital advertising, in-venue graphics and social media.

The campaign has gone viral, reaching over 150,000 Tennesseans on Facebook, Twitter and YouTube. Watch Brick By Brick and Blue Chips below: