Farm Bureau Insurance
Farm Bureau Insurance competes head-to-head with formidable insurance brands such as State Farm, Geico, Allstate and Progressive. When The Tombras Group became AOR in 2006, we began by creating an iconic brand campaign featuring a wise farmer who gives great advice on many topics, but the best advice is You Don’t Have to be a Farmer to get Farm Bureau Insurance. Since that time, Unaided Brand Awareness has gone through the roof, Farmer Charlie is one of the most recognized icons in Tennessee and our social media program has been described by industry trades as the best in the industry. Most importantly, during our tenure, Farm Bureau Insurance has overtaken all competitors to become #1 in policies issued in its three lines of business–Auto, Home & Life.
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