The Michelin OnSite™ Difference
Michelin North America hired Tombras to launch their new direct to consumer initiative– Michelin OnSite. This new service allows consumers to go online, select tires and purchase them online and then use a scheduling feature for a Michelin sprinter van and technician to deliver them to consumers homes or offices where the tires are installed. The premium service was ground breaking in the tire business. Tombras developed the brand creative and eCommerce website for Michelin and handles the business intelligence analytics program.
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