Outta This World
MoonPie is an iconic 100 year old CPG snack brand. Tombras was hired as the agency of record to reinvigorate the brand and make it more relevant for millennials. The new work was intended to drive trial and win the snacking occasion. We developed a new campaign and digital presence that showed that MoonPies were “Outta this World”.
And the results are staggering – we’re now the hottest brand on social media:
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