The Tombras Group, an independent, 220+ person, national full-service advertising agency and the Ad Age National Small Agency of The Year, is looking for a Paid Search Media Planner/Buyer in our Knoxville office.
Candidate should have the following experience:
- 5+ years of Paid Search execution; developing, implementing, optimizing, and managing paid search campaigns with annual budgets exceeding $4MM across Google and Bing.
- 3+ years of Paid and Organic Search strategy; partnering with Brand / Client stakeholders to align search strategies with fiscal year planning and quarterly / key marketing initiatives, fully integrated with other digital media channels.
- Strong experience with enterprise bid management platforms; Kenshoo and / or DoubleClick for Search.
- Proven track record of setting up complex, hyperlocal search account structures for multiple brands / entities.
- Innovative mindset to bring new concepts to clients in advanced search capabilities, ensuring a competitive search presence across brand, category, and competitive search tactics.
- Ability to see larger digital / online trends and apply learnings to search strategies and tactics.
- Experience leading search analysts, coordinating across multiple search subject matter experts with other digital channels and teams.
- Google Adwords Certified
- Adobe Omniture or Google Analytics experience
Things we will also look for in this person to LEAD:
- Brand vs. NonBrand case studies and experience
- Incremental value of Brand search
- Familiarity with Search Conversion funnels and Google Moments
- Understanding of how Organic and Paid search work together
- Search Query Reports
- Negative Keywords
- BMM vs. Exact Match
- Campaigns and Adgroups
- Writing / editing Adcopy
- A/B testing
- Budget pacing / management
- Ongoing Reporting and Insights
- Call Extensions and tracking
- Google MyBusiness and Location Extensions
- In Store Conversion tracking
The Tombras Group offers a great work environment, competitive salaries and a full range of benefits including health, dental, vision, life and disability insurance, 401(k) and more. Send your resume to: firstname.lastname@example.org