Programmatic Digital Media Planner/Buyer

The Tombras Group, an independent, 260-person, national full-service advertising agency is looking for a Digital Media Buyer in our Knoxville office to buy programmatic video and display.  If you have 2-5 years of programmatic digital buying experience in ad agency or digital media buying company then we would love to talk to you. You’ll be part of a fully integrated 56-person media department and coordinate closely with our 14-person data analytics team.

Responsibilities

  • Accountability and ownership of programmatic display and mobile digital media for clients assigned to you
  • Developing programmatic digital media plans, recommendations and POVs
  • Study analytics dashboards and together with the data analytics person assigned to your clients, develop insights and recommend optimizations across channels to the account service person assigned to your clients
  • Executing optimizations
  • Define, monitor, and analyze key performance indicators for continuous improvement of marketing campaigns
  • Presenting to clients, as appropriate

Education

  • BA/BS Marketing or equivalent work experience

Experience

  • 2+ years of agency experience specific to the GDN and programmatic digital media planning/buying
  • Experience with DFA or other ad server required
  • Strong attention to detail
  • Experience with Microsoft Office with proficiency in Excel
  • Current Google Certification preferred

The Tombras Group offers a great work environment, competitive salaries and a full range of benefits including health, dental, vision, life and disability insurance, 401(k) and more. Send your resume here.