Public Relations Manager

The Tombras Group is seeking a public relations manager with strong media relations experience and solid writing skills to join our Knoxville-based team. The ideal candidate is an accomplished media relations professional with a proven track record in media relations, pitching and writing, client service and project management. This individual understands the fundamentals of what makes news, how to obtain news coverage through unique angles and has the ability to work in a team environment.

Responsibilities

  • Placing stories through media pitching
  • Daily monitoring of media and reporting
  • Consistently deliver excellent writing products (e.g., press releases, opinion pieces, social media content)
  • Research, list building, and assisting with program and presentation development for existing clients and new prospects
  • Executing tactical elements of client programs from start to finish
  • Cultivate productive relationships with key journalists
  • Select awards and write submissions to achieve recognition for clients
  • Identify relevant speaking engagements and secure placements on speaking rosters
  • Write and edit compelling blog articles
  • Develop and execute PR strategies around branded and industry events
  • Work with colleagues throughout the agency to develop and reinforce our positioning and presence in key media

Desired Skills & Expertise

  • 3-5 years of experience in public relations at an agency or corporate/in house
  • Creative and self-motivated individual with excellent interpersonal skills and exceptional writing proficiency
  • Knowledge and insight into traditional and online media outlets, including experience in leveraging social media channels
  • A creative flare for storytelling and a fearlessness in chasing the big cover story
  • Proactive in following through with deadlines for media and clients
  • Understanding of AP Style
  • Strong phone communication skills
  • A commitment to excellence with a positive and resilient attitude
  • Self-starter who can work independently, with minimal hour-to-hour supervision
  • Precise attention to detail, strategic thinking, organizational and conceptual development skills
  • Ability to handle multiple assignments/projects
  • Ability to prioritize, trouble shoot and problem solve

Requirements

  • Bachelor’s degree in PR (preferred)
  • Capable user of all social media platforms
  • Proficient in Word/Pages, Outlook, Excel, Keynote
  • Familiarity with PR software and services including media monitoring, media list building, press release distribution and media analysis

The Tombras Group offers a great work environment, competitive salaries and a full range of benefits including health, dental, vision, life and disability insurance, 401(k) and more. Send your resume to: charlie@tombras.com