General

17 December 2014 Performance Attribution on Traditional Media

Note: This is the final installment of a three-part blog series highlighting The Tombras Group’s media capabilities: Trading Desk, Programmatic TV, and Performance Attribution on Traditional Media.

Big Data was the hottest topic in marketing in 2014, with most companies and agencies drowning in data. However, data by itself isn’t valuable – it’s how to leverage that information and make it actionable that sets a great analytics program apart. At The Tombras Group, we’ve developed programs using massive amounts of data to inform and optimize traditional media campaigns in real time.

Our methodology is tailored to each client’s needs and infrastructure, but we’re able to do things like tap into sales APIs and distribution networks to attribute broadcast media success in a given geographic market, calculating ROI down to the penny.

By tracking revenue impact on different media mixes, placement, timing and messaging, we’re able to optimize traditional campaigns in real time the same way we do with digital campaigns. This practice has proven highly successful, and our clients are enjoying higher ROI than ever on traditional media.

While you’re here, please feel free to take a look at some of our recent work!

The Tombras Group is a 200-person, full-service advertising agency with a digital mindset. In the brand-building business since 1946, the family-owned agency serves national and global clients. In 2015, Tombras was recognized as Ad Age Small Agency of the Year, and in 2016 it was ranked by Palma Consulting as Independent Agency of the Year. Tombras connects data and creativity for business results. Offices are located in Washington, D.C.; Louisville, Kentucky; Nashville with headquarters in Knoxville, Tennessee. More information: www.tombras.com.