Concepted and deployed with a responsive-adaptive configuration, the new Crystal Coast website sets a new standard for the tourism industry. It uses geolocation and dynamic tagging to adapt to a user’s device, location and preferences. Using actual video footage from the Coast as the backdrop for the site gives the user a truly unique experience.
Unique to the tourism industry, the site employs a dynamically generated tagging structure, enabling Tombras’ analytics team to collect information on users’ preferences, giving them a truly customized and relevant experience. This method also provides multiple layers of additional data to track site performance.
To achieve superior results, Tombras Account Planners worked hand-in-hand with Data Architects to form new KPIs and bolstered the site with several performance improvements. Overall content was increased tenfold and a new SEO layer was added.
The initial results are proof points of the site’s outstanding performance:
- 80% lift in organic search presence
- 37% increase in visitation
- 40% lift in conversion
To check out the site yourself, click here.
The Tombras Group is a 230-person, full-service advertising agency with a digital mindset. In the brand-building business since 1946, the family-owned agency serves national and global clients. In 2015, Tombras was recognized as Ad Age Small Agency of the Year, and in 2016 it was ranked by Palma Consulting as Independent Agency of the Year. Tombras connects data and creativity for business results. Offices are located in Washington, D.C.; Louisville, Kentucky; Nashville with headquarters in Knoxville, Tennessee. More information: www.tombras.com.