General

16 September 2015 Using Celebrities to Build Your Healthcare Brand

Using celebrities has long been a proven method of building awareness, but making the celebrity relevant to your brand is a critical challenge. The message needs to be brand-centric but also fit the spokesperson‘s personality.

Two elite pro quarterbacks have a close relationship with a pair of big-time Tombras healthcare clients; Tennova Healthcare and KentuckyOne Health. The Tombras Group creative team tailored each campaign to the player’s strengths.

Tennova
In a new statewide campaign for Tennova Healthcare – a Community Health Systems subsidiary and one of the largest hospital networks in Tennessee – Peyton Manning talks about why he came to trust the Tennova team. In a state full of Volunteer fans, Manning is the perfect person to deliver that message for Tennessee’s most trusted healthcare system.

KentuckyOne
Teddy Bridgewater achieved celebrity status as a three-year starter at the University of Louisville. The second-year pro had no problem coming back home to talk about the great team they’ve built at KentuckyOne Health. The fast-paced spot is representative of the hard work it takes to be Kentucky’s one name in healthcare.

The Tombras Group is a 200-person, full-service advertising agency with a digital mindset. In the brand-building business since 1946, the family-owned agency serves national and global clients. In 2015, Tombras was recognized as Ad Age Small Agency of the Year, and in 2016 it was ranked by Palma Consulting as Independent Agency of the Year. Tombras connects data and creativity for business results. Offices are located in Washington, D.C.; Louisville, Kentucky; Nashville with headquarters in Knoxville, Tennessee. More information: www.tombras.com.