“Content is King.” Bill Gates’ prophecy from the 90’s proved to be spot-on, and in 2015, it has never been more relevant. The old days of having a social media coordinator or manager create content in a vacuum are over. Today, brands need content that both connects to the overarching brand messaging and that equals the quality of more traditional forms of content.
At The Tombras Group, we have a unique structure that quite literally connects our social media community managers with creative teams and content producers – they work adjacent to each other and collaborate daily on creative posts. The resulting content delivers huge engagement numbers, drives positive consumer sentiment, and, most importantly, leads to website conversions that boost our clients’ ROI.
As we’ve written in the past, video has emerged as the most engaging and sharable form of content. Our creative process is particularly streamlined for video production, as our team of videographers and editors are able to collaborate freely with creative and social to produce relevant, brand-quality content. With four in-house editing bays, we don’t need to step outside the agency to produce great work quickly. Simply put, Tombras has become a “content factory.”
But this isn’t the end. We know that as new consumer channels are established, the need for great content will only grow. To keep up with tremendous growth, we are pleased to announce significant expansion of our content development capabilities. We will soon be building two additional video editing suites (bringing us from four to six) and adding new videographers, editors, and motion graphics artists to our staff.
2016 should be another great year for team Tombras.
The Tombras Group is a 230-person, full-service advertising agency with a digital mindset. In the brand-building business since 1946, the family-owned agency serves national and global clients. In 2015, Tombras was recognized as Ad Age Small Agency of the Year, and in 2016 it was ranked by Palma Consulting as Independent Agency of the Year. Tombras connects data and creativity for business results. Offices are located in Washington, D.C.; Louisville, Kentucky; Nashville with headquarters in Knoxville, Tennessee. More information: www.tombras.com.