Following a competitive national review, Clayton Homes has hired The Tombras Group as its national media buying and analytics agency of record.
Tombras will perform all national digital and traditional media buying as well as data procurement and analysis with a special emphasis on activating new millennial homebuyers.
“Tombras’ approach of achieving business results through data analysis made it clear they were the right choice,” said Carl Hill, Director of Marketing for Clayton Homes. “We’re looking forward to measurably building the brand and growing sales with the help of the agency’s experience and insights.”
The partnership comes in advance of Clayton’s “Have It Made” national campaign, highlighting the company’s home customization selections (developed by Clayton’s creative AOR, Made Movement in Boulder, Colorado).
“This is an exciting opportunity to help an already successful company and category leader make the next big jump,” said Dooley Tombras, executive vice president of the Tombras Group. “Exposing Clayton Homes to new millennial home buyers will be an exhilarating project for our media and analytics teams.”
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The Tombras Group is a 230-person, full-service advertising agency with a digital mindset. In the brand-building business since 1946, the family-owned agency serves national and global clients. In 2015, Tombras was recognized as Ad Age Small Agency of the Year, and in 2016 it was ranked by Palma Consulting as Independent Agency of the Year. Tombras connects data and creativity for business results. Offices are located in Washington, D.C.; Louisville, Kentucky; Nashville with headquarters in Knoxville, Tennessee. More information: www.tombras.com.