The Tombras Group has been selected as the agency of record for Malibu Boats, an global industry-leader in watersports towboats for waterskiing, wakeboarding and wakesurfing. Read more about the partnership below.
Tombras Selected as Agency of Record for Malibu Boats
Monday, August 6, 2012
KNOXVILLE, Tenn.: The Tombras Group was named Advertising Agency of Record for Malibu Boats. The towboat industry leader is celebrating its 30th anniversary this year with three special edition boats, launched at the annual Malibu Open August 3-5 in Milwaukee, Wis.
“We’re proud of how far we’ve come in the past 30 years, from building 100 ski boats out of a small shop to being the No. 1 watersports towboat manufacturer in the world – and the future looks even brighter,” said Malibu CEO Jack Springer.
The company recently unveiled Surf Gate, its proprietary wakesurfing innovation. The wave-making feature eliminates the need to empty ballasts in order to switch sides and enables riders to cross the wave to perform previously impossible maneuvers.
Since its inception, Malibu has received 19 “Boat Of The Year” awards, 31 Product Excellence awards and has broken 19 world records with its Response series. Malibu is the world’s top-selling towboat manufacturer, approaching 30 percent of market share in its category.
Founded in 1982, Malibu Boats, LLC, produces and sells 2,500 boats per year across North America, South America, Europe, Australia and Asia through a dealer network, making it the world’s largest provider of watersports-focused boats. Malibu’s boat line consists of The Response, The Wakesetter, and The Ride and includes the Axis Wake Research brand. A privately held company, Malibu has approximately 450 employees with manufacturing facilities in California, Tennessee and Australia.
The Tombras Group is a 200-person, full-service advertising agency with a digital mindset. In the brand-building business since 1946, the family-owned agency serves national and global clients. In 2015, Tombras was recognized as Ad Age Small Agency of the Year, and in 2016 it was ranked by Palma Consulting as Independent Agency of the Year. Tombras connects data and creativity for business results. Offices are located in Washington, D.C.; Louisville, Kentucky; Nashville with headquarters in Knoxville, Tennessee. More information: www.tombras.com.