Be a BIGionaire
In the world of retail, Big Lots! lives in a space all their own — where customers can find the prices and products they need to feel like a million bucks. And because of this, they’ve attracted a bit of a cult following of customers who look to Big Lots! to help them Live Big and Save Lots. With the help of Tombras, Big Lots! created a campaign to give this community of savvy shoppers a moniker they can proudly own and invite new shoppers to Be a BIGionaire.