Taste Of The Islands

Calypso

Calypso Lemonade

Taste Of The Islands

Calypso Lemonade, the #3 shelf-stable CPG Lemonade in the US, hired Tombras in 2018. They brought with them the colorful lemonade many of us had grown up with, in an outdated bottle emblazoned with the words, “Taste Of The Islands,” and a challenge: Bring the brand promise to life. Tombras implemented a redesign and refresh of the entire brand system, positioning Calypso as the only lemonade brand capable of transporting you to the tropics and to be your “island self.”

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Results

15% Increase

In Sales (post brand refresh)

48% Increase

In Instagram followers