Journey X Journey

Coca-Cola

Coca-Cola

Journey X Journey

Tombras is the social media and public relations agency of record for Coca-Cola Journey, the storytelling and content marketing arm of the Coca-Cola company. In late 2016, we helped launch Coke’s first mobile, brand-publishing campaign. Coke and Tombras teamed up with Ford Motor Company to create a 21-day, 24-stop, 4,000-mile cross-country road trip we titled “JourneyxJourney,” sending two Coca-Cola social media influencers to 20+ stops around the nation, capturing and sharing stories of the people and places the iconic brand touches.

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Results

149%

Social Media Engagement Increase

188%

Website Engagement Increase