Sweet Tea, Sweet Lovin’

McDonald’s

McDonals

Sweet Tea Sweet Lovin'

Tombras has been responsible for product launches ranging from Chicken McNuggets to Mickey D’s Sweet Tea and Scratch Made Biscuits.  Tombras recently reinvigorated the Sweet Tea product with a campaign called Sweet Tea Sweet Lovin’.  It was a multi-platform effort with broadcast, out of home, digital, social and guerrilla events with street teams and sampling to drive sales for one of McDonald’s highest margin items.

Results

9%

Sweet Tea Sales

4.6%

Gross Margin increase