Outta This World!
MoonPie
MoonPie
Outta This World
MoonPie is one of the most iconic CPG snack brands in the US. Tombras was hired as agency of record to reinvigorate the brand and drive trial with new millennial and Gen Z users. The results have been staggering with ADWEEK naming MoonPie one of the Top 5 Breakthrough Brands of the year and Forbes calling our work the marketing success story of the year. The MoonPie Twitter account, managed by Tombras, is now widely recognized as one of the top brand accounts on social media.
Results
1 Billion+
Media Impressions17% Percent
Increase in MoonPie Sales1 Organic Tweet
Shut Down the MoonPie Factory Due to Consumer Demand
"best follow brand on Twitter"
"the marketing success story of the year"
“top 5 breakthrough brands of 2017”