Outta This World!

MoonPie

MoonPie

Outta This World

MoonPie is one of the most iconic CPG snack brands in the US.  Tombras was hired as agency of record to reinvigorate the brand and drive trial with new millennial and Gen Z users.  The results have been staggering with ADWEEK naming MoonPie one of the Top 5 Breakthrough Brands of 2017 and Forbes calling our work the marketing success story of the year.

moonpie banana
moonpie fortune cookie
moonpie eclipse
orange moonpie
moonpie rc cola
moonpie socks
moonpie medal
moonpie
moonpie flowers
moonpie orange

Results

1 Billion+

Media Impressions

17% Percent

Increase in MoonPie Sales

1 Organic Tweet

Shut Down the MoonPie Factory Due to Consumer Demand

"best follow brand on Twitter"

"the marketing success story of the year"

“top 5 breakthrough brands of 2017”