MoonPie

Outta This World

MoonPie is an iconic 100 year old CPG snack brand.  Tombras was hired as the agency of record to reinvigorate the brand and make it more relevant for millennials.  The new work was intended to drive trial and win the snacking occasion.  We developed a new campaign and digital presence that showed that MoonPies were  “Outta this World”.

And the results are staggering. Forbes named our social media content marketing program for MoonPie “the marketing success story of 2017.” Fast Company called it the “best follow brand on Twitter in 2017.” And Adweek dubbed MoonPie one of the “top 5 breakthrough brands of 2017.”