Second Chance



National Highway Traffic Safety Administration

Targeting the Millennial and Gen-Z demographics, our omni-channel work for the U.S. Department of Transportation grabs attention and changes behaviors. Our creative has been recognized by Ad Age, Adweek, Huffington Post, Mashable, The New York Times, USA Today, The Washington Post, and Wired — and we’ve saved countless lives.

The Tombras rebranding of NHTSA included a complete revamping of, helping establish the organization as the nations voice of highway safety. Through these efforts, we increased organic traffic by 310% and pageviews by 200%. Most importantly, we increased vehicle recall and ratings searches by 350% – NHTSA’s primary KPI.


Our Click It or Ticket campaign has helped seatbelt usage reach all-time highs.

And our Drive Sober or Get Pulled Over campaigns have helped drop fatalities caused by drunk drivers to all-time lows.


Nationwide Seat Belt Use Rate


Decrease in Drunk Driving Fatalities