Orangetheory Fitness

Tombras is the agency of record for Orangetheory Fitness, one of the fastest-growing franchise retailers in the country. Tombras developed the brand campaign and tagline “Keep Burning,” which branded the science of the calorie after-burn consumers get from an Orangetheory Fitness workout. The omni-channel campaign has been extremely successful in driving more leads, growing sales and improving both profitability and ROI, helping Orangetheory Fitness grow to over 800 locations nationally.