More Life

Orangetheory Fitness

Orangetheory

More Life

Orangetheory Fitness hired Tombras as agency of record to elevate their brand in the crowded franchise fitness category.  Tombras unlocked Orangetheory’s brand purpose of giving their members longer more vibrant lives with the More Life campaign.  Orangetheory has achieved exponential growth, growing from 200 studios to 1,000+ locations, surpassing $1 Billion in sales.

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Results

67%

Increase in leads

14%

Increase in Comp Sales

700+

New locations opened