All Bourbon No Bullsh**t

Smooth Ambler

Pernod Ricard

All Bourbon, No Bulls**t

There are a lot of bourbon brands out there. Most of them have some made up story about how their recipe comes from their grandpa’s best friend’s gangster uncle. As the AOR for the Pernod-Ricard owned distillery, Smooth Ambler Spirits, Tombras decided it was time to call bulls**t.

To promote their flagship whiskey, Contradiction Bourbon, we cast Smooth Ambler’s own John Little and Johnny Foster as leads to tell a couple of their own far-fetched whiskey stories… That is, before breaking character and telling viewers the truth: that you don’t need some made up story to sell damn good bourbon crafted in West Virginia. That’s what we call All Bourbon, No Bulls**t.

Results

42%

Ad Recall

175%

Brand Engagement