PGA Tour Superstore
For the PGA Tour Superstore, we worked hard to connect with consumers to differentiate the brand. Golf is a passion sport, but so often in sports marketing the focus is on the effort, the challenge and the glory of victory. Those are all fine and well, but we wanted to do something different — and found an opportunity in the relationships built around the game. Golf is unique in that it’s a family-oriented sport, so Father’s Day is a great moment for brand storytelling from a connections standpoint. The spot features a middle-aged man who’s played countless rounds of golf with his dad through the years who discovers a box of old scorecards in the garage. These trigger cherished memories of days on the links.