Regal Entertainment Group

REGAL hired Tombras to create a comprehensive on-screen, digital and tactical program to increase concession sales. Tombras worked in partnership with Coca-Cola to produce assets which are timeless, drive appetite appeal and elevate the food & beverage experience. Including a whimsical series of on-pack ADMIT mnemonics capturing the joys of the movie-going experience. The REGAL policy trailer is one of the most watched pieces of content in the world; drawing over 250MM views a year.

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The Art of Transformation
Michelin OnSite