Regal Entertainment Group

Regal Cinemas

Regal Cinemas

Regal Entertainment Group

Regal hired Tombras to create a comprehensive, on-screen, digital and tactical shopper marketing program to increase concession sales. Tombras worked in partnership with Coca-Cola to produce timeless assets, driving appetite, increasing appeal and elevating the food & beverage experience, while including a whimsical series of on-pack ADMIT mnemonics that capture the joys of movie-going through the updated package designs. 

Results

7.5%

Concession Sales Increase

Concession Sales Per Customer A NewzCompany Record