Men in Black International Campaign

Zaxby's

Zaxby's

Indescribably Good

Zaxby’s hired Tombras as creative agency of record for the Fast Casual restaurant chain that is approaching 1,000 locations. Tombras was tasked with unlocking the brand voice, connecting with consumers and making the creative as loved as Zaxby’s hand breaded chicken and world famous sauces. Since taking over at the beginning of 2019, Tombras has given the brand a saucy personality and helped drive record traffic counts and comp sales while launching multiple new products and executing movie partnerships with Shazam! and Men In Black International

Results

6%

Increase in comp sales

3%

Increase in traffic counts