The chicken sandwich war ain't over yet.

Zaxby's

Zaxby's

Shots Fired

The chicken sandwich war of 2019 was one of the defining social media phenomenons of the year. So when Zaxby’s told us they were working on a new sandwich, we decided to take social media insight into the real world and punch up at the big boys with the brand’s biggest sandwich ever. Our 360° integrated campaign is working hard on TV, OOH, digital, social, in-store and more — and it’s making waves across the country.

Results

1000%

in Twitter engagement

3X

sales goal exceeded