Leveraging Facebook’s Video Delivery

Leveraging Facebook’s Video Delivery
June 29th, 2015 Digital

FB-f-Logo__blue_114Facebook’s push to become a top tier video platform has been a hot topic as of late. Beginning with several tweaks to their algorithms to push video higher up your news feed, Facebook has implemented a number of changes to the way video is delivered on their platform. Introduction of their attention-grabbing auto-play feature has led to more complete views, and users can now make video playlists. Now, video reaches 35% of audiences versus only 14% for photos and 4% for text-only posts.

These changes have been incredibly effective. As of April of this year, Facebook eclipsed 4 billion video views per day, matching that of YouTube. It’s an incredible stat, and even more so when you consider that number is quadruple what they averaged a year ago. Clearly, a premium has been placed on the ability to publish great video content.

The Tombras Group has been ahead of the curve on these changes, and has gone all-in on video to take full advantage of this opportunity for our clients.

  • With four in-house video editing suites fully staffed, we deliver high-quality, high-value video content for our clients quickly and efficiently.
  • Our creative teams focus on developing campaigns that consumers want to share
  • The Tombras social media staff strategically tailors campaigns for each social media platform

Below are a couple examples of highly effective Facebook video campaigns.

This brand-centric video for Farm Bureau Insurance of Tennessee has been viewed over 6 million times… or 177 times the number of people in FBITN’s fan base.

This veteran-honoring video for the Southeast’s #1 independent grocer really resonated with our multi-state fan base. It’s racked up over 5 million views to date on Facebook and generated thousands of letters, emails and phone calls.