The Crystal Coast Launches Best-in-Class Tourism Website

The Crystal Coast Launches Best-in-Class Tourism Website
March 4th, 2015 General

Concepted and deployed with a responsive-adaptive configuration, the new Crystal Coast website sets a new standard for the tourism industry. It uses geolocation and dynamic tagging to adapt to a user’s device, location and preferences. Using actual video footage from the Coast as the backdrop for the site gives the user a truly unique experience.

Unique to the tourism industry, the site employs a dynamically generated tagging structure, enabling Tombras’ analytics team to collect information on users’ preferences, giving them a truly customized and relevant experience. This method also provides multiple layers of additional data to track site performance.

To achieve superior results, Tombras Account Planners worked hand-in-hand with Data Architects to form new KPIs and bolstered the site with several performance improvements. Overall content was increased tenfold and a new SEO layer was added.

The initial results are proof points of the site’s outstanding performance:

  • 80% lift in organic search presence
  • 37% increase in visitation
  • 40% lift in conversion

To check out the site yourself, click here.

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