Using Celebrities to Build Your Healthcare Brand

Using Celebrities to Build Your Healthcare Brand
September 16th, 2015 General

Using celebrities has long been a proven method of building awareness, but making the celebrity relevant to your brand is a critical challenge. The message needs to be brand-centric but also fit the spokesperson‘s personality.

Two elite pro quarterbacks have a close relationship with a pair of big-time Tombras healthcare clients; Tennova Healthcare and KentuckyOne Health. The Tombras Group creative team tailored each campaign to the player’s strengths.

Tennova
In a new statewide campaign for Tennova Healthcare – a Community Health Systems subsidiary and one of the largest hospital networks in Tennessee – Peyton Manning talks about why he came to trust the Tennova team. In a state full of Volunteer fans, Manning is the perfect person to deliver that message for Tennessee’s most trusted healthcare system.

KentuckyOne
Teddy Bridgewater achieved celebrity status as a three-year starter at the University of Louisville. The second-year pro had no problem coming back home to talk about the great team they’ve built at KentuckyOne Health. The fast-paced spot is representative of the hard work it takes to be Kentucky’s one name in healthcare.