It may seem obvious to people that Children’s Hospitals are where you should take kids, but parents often opt for the closest instead of the one most appropriate for children. We created a campaign to raise awareness of East Tennessee Children’s Hospital but, more importantly, to drive home the notion it’s truly a Children’s Hospital where We Get Kids!
The three spots show how doctors look into the mind of the kids they’re treating, and the results are hilarious. One spot, Bicycle Jump, earned a Gold Addy at this year’s American Advertising Awards.
Check out the videos below.