30 September 2015 Nigel Carr Joins the Tombras Group as Chief Strategy Officer

KNOXVILLE, TENN. (September 30, 2015): The Tombras Group has grown its team with the hire of Chief Strategy Officer Nigel Carr.

Carr’s addition to the team got off to a running start with his immediate involvement in new business wins. His collaboration has already resulted in the addition of $10M in billings for Tombras—click here to read about the Orangetheory Fitness win.


“We’re honored to have Nigel join Tombras. He has had an immediate impact on new business,” said Dooley Tombras, executive vice president of the Tombras Group. “That’s what we expected hiring one of the preeminent strategic planners in the industry.”

Carr joins Tombras to lead its planning department. He previously led planning departments at ChiatDay, Kirshenbaum Bond & Partners (now kbs+), building their original planning department, Cramer Krasselt and was a Senior Partner at Ogilvy. He has helped guide strategy for brands including Snapple, Target, Sara Lee, Citibank, Cisco and Morgan Stanley. He has also served on the advisory board of a number of start-ups, including Nest, which was sold to Google for $3.2B in 2014. He was named one of the 2012 Power Players NYC: Influencers & Champions of Digital Media Entrepreneurs by AlwaysOn Network.

“I joined Tombras because I believe in the agency’s mission of connecting data to creativity for business results,” said Carr. “What connects data to creativity is analytics, insights and storytelling—and those are my passions.”

Carr’s hire comes on the heels of Tombras Winning AdAge National Small Agency of the Year Silver.

The Tombras Group is a 230-person, full-service advertising agency with a digital mindset. In the brand-building business since 1946, the family-owned agency serves national and global clients. In 2015, Tombras was recognized as Ad Age Small Agency of the Year, and in 2016 it was ranked by Palma Consulting as Independent Agency of the Year. Tombras connects data and creativity for business results. Offices are located in Washington, D.C.; Louisville, Kentucky; Nashville with headquarters in Knoxville, Tennessee. More information: