KNOXVILLE, TENN. (October 23, 2014): The Tombras Group has been named Nissan North America content marketing agency of record for NissanConnect and Infiniti InTouch connected services products.
“NissanConnect and Infiniti InTouch services are activating a powerful shift towards convenience and connectivity within the automotive space,” said Dooley Tombras, senior vice president and director of digital and strategic planning. “Our creative firepower, video production capabilities and proficiency with utilizing video content to educate and inform are a natural fit.”
The products lines combine navigation, entertainment and communication into a single dash-mounted system that syncs with smart phone apps.
Tombras will drive awareness, enrollment, renewals and product purchase through a strategic, video-based content marketing program.
Nissan North America Inc. coordinates all Nissan vehicle operations in the United States, Canada and Mexico, including automotive styling, consumer and corporate financing and engineering.