KNOXVILLE, TENN. (October 8, 2014): The Tombras Group bolsters its digital media team by adding Kevin VanValkenburgh as vice president of connections planning. He will oversee digital media planning, programmatic buying and integrated strategy.
VanValkenburgh has worked with holding company media agencies such as Carat and MEC. He has produced large-scale growth for national casual dining and retail clients including Outback Steakhouse, Mattress Firm, Taco Bell and Aaron’s—managing media spends upwards of $120 million.
“Tombras has always been focused on crafting a team of top-notch industry talent and Kevin is a natural fit,” said Dooley Tombras, executive vice president and director of digital and strategic planning. “His cohesive experience across the digital landscape is a transformative asset to the agency and our clients.”
“I was drawn to the Tombras Group because of its excellent digital creative and analytics offerings, combined with a fierce passion for bringing clients to the front of their industries,” said VanValkenburgh.