Check out the PR Week article here.
KNOXVILLE, Tenn., and WASHINGTON, D.C. (Tuesday, April 2, 2013): The Tombras Group has been awarded a contract to provide Media, Communications and Advertising Support Services for The United States Department of Transportation’s National Highway Traffic Safety Administration (NHTSA).
Under the contract, Tombras will assist NHTSA with national seat belt and alcohol campaigns and other highway traffic safety programs regarding child passenger safety, distracted driving, speed, pedestrian, motorcycle, bicycle, school bus and older driver safety programs. In addition, the contract may be used to develop communication materials for targeting the Hispanic population to support national seat belt and alcohol campaigns.
With a ceiling amount of $209 million, the duration of the contract is for up to five years. Tombras will create and execute all traditional and digital communications and advertising creative along with its subcontractor partners, AkinsCrisp Public Strategies, Hispanic Communications Network (HCN) and Huge, a global digital agency specializing in comprehensive digital strategy, research, creative design, marketing and technology for the private and public sectors. Additionally, Tombras will plan and place all broadcast, cable and online media buys.
“We are thrilled to continue the work we started more than nine years ago. Working with an organization like NHTSA is so rewarding, because we are helping to save lives,” said Alice Mathews, senior vice president for The Tombras Group and manager of the D.C. office. “There’s no better motivation to do great work.”
NHTSA was established by the Highway Safety Act of 1970 and is dedicated to achieving the highest standards of excellence in motor vehicle and highway safety. The organization works daily to help prevent crashes and their attendant costs, both human and financial.