As stay-at-home orders are being lifted in parts of the country, it’s becoming harder and harder for people to stay safely inside. Enter MoonPie MoonMate: an Amazon Alexa skill, “virtual roommate,” and further extension of MoonPie’s iconic brand voice, designed to keep you company with hilarious conversations and make it a little easier to pass the time at home.
“COVID-19 has been a time machine for culture – letting it catch up to where technology got to first,” our CCO Jeff Benjamin said. “MoonMate hints at the future of conversational content and commerce where a brand’s AI and voice are its soul.”
Just say, “Alexa, launch MoonPie MoonMate.” Then check out the coverage it’s getting.
Ad Age Creativity Pick of the Day — https://adage.com/creativity/work/moonpie-moonpie-mate/2254896