The Tombras Group created a nationwide campaign for the U.S. Department of Transportation focusing on reducing distracted driving among teens. Read below to learn more about this new campaign.
U.S. Department of Transportation and Regal Entertainment Group Raise Awareness About Distracted Driving Among Teens
By Laura Bower, The Tombras Group
Monday, November 28, 2011
KNOXVILLE, Tenn. and WASHINGTON, Nov. 28, 2011 /PRNewswire/ — The National Highway Traffic Safety Administration(NHTSA) has partnered with Regal Entertainment Group to launch a distracted driving campaign targeted at teens, a core segment of Regal’s customer base. Coinciding with NHTSA’s roll out of its new website, distraction.gov/teens, Regal will air public service announcements during the week after Thanksgiving across the entire Regal footprint.
Regal Entertainment Group hosted 224 million moviegoers last year and operates more than 500 theaters from Maine toHawaii. The largest theater circuit in the country is supporting this public service campaign during the week of November 28, one of the busiest weeks of the year for movie theaters.
“Regal Entertainment Group is pleased to support the National Highway Traffic Safety Administration’s public service campaign to create awareness of the many driver distractions and to encourage safe driving habits,” stated Greg Dunn, president and COO of Regal Entertainment Group. “We hope that together we can make a difference by programming the ‘Distracted Driving’ PSA in our theaters across the country during this busy holiday season.”
NHTSA, established in 1970, directs highway safety and consumer programs and is dedicated to achieving the highest standards of excellence in motor vehicle and highway safety. In addition to its distracted driving campaign, NHTSA sponsors campaigns to reduce impaired driving and increase seatbelt usage.
“Distracted driving is a dangerous behavior, and tragically, teen drivers are the most at risk of being involved in a fatal distracted driving crash,” said U.S. Transportation Secretary Ray LaHood. “That’s why we are thrilled to partner with the Regal Entertainment Group to reach the millions of teens that will visit their theaters this holiday season. Together, we can save lives by educating teens and their families about the dangers of driving while distracted.”