News

26 October 2015 Tombras Launches Virtual Reality Lab

KNOXVILLE, TENN. (October 26, 2015): The Tombras Group announces the addition of virtual reality production to its list of content development capabilities.

“We’re currently executing VR projects in four different industry verticals,” said executive vice president Dooley Tombras. “We expect this technology to have a transformative impact across every category and client.”

One of Tombras’ first virtual reality projects, created for North Carolina vacation destination The Crystal Coast, immerses the viewer in outdoor activities they may otherwise never experience. Viewers will virtually kite board and paddleboard in the shadow of Cape Lookout’s famous Diamond Lady Lighthouse.

“Experiencing the Coast takes on new meaning when the action comes to the viewer,” said David Avery, senior vice president and group account director at Tombras. “VR will forever change the way a prospective guest makes a vacation destination decision – and what they see, do and enjoy while on vacation.”

The Crystal Coast VR experience will be shared with prospective guests at area welcome centers using Oculus Rift, Google Cardboard and other viewing platforms. The VR experience will also be incorporated into familiarization tours for media and editorial teams. A short preview can be viewed on Chrome for desktop or on the YouTube mobile app with this link.

Update: Our VR lab was featured in the Knoxville Business Journal on Monday, March 7th.

The Tombras Group is a 260+ person, full-service advertising agency with a digital mindset. In the brand-building business since 1946, the family-owned agency serves national and global clients. In 2015, Tombras was recognized as Ad Age Small Agency of the Year, and in 2016 it was ranked by Palma Consulting as Independent Agency of the Year. Tombras connects data and creativity for business results. Offices are located in Washington, D.C.; Louisville, Kentucky; Nashville with headquarters in Knoxville, Tennessee. More information: www.tombras.com.