At The Tombras Group, our digital media strategy team is revolutionizing the way that SEO and SEM work together to build campaign strategies for our clients that significantly outperform their competition. In fact, campaigns that use Live SEO have seen between a 10% – 35% increase in conversion rates for cost-neutral optimizations. How do we do this? It’s all about communication.
By reconciling which keywords are relevant in SEO with which keywords are converting at a high rate in SEM, our teams can make adjustments to both site content and campaign parameters in real time. This not only improves the quality score of our ads, driving down cost per click, but it also ensures that the people clicking our ads are more likely to convert. This process results in significant bottom-line savings for our clients while drastically improving conversion rates.
One actual example of Live SEO impact on organic search traffic is pictured below.