The Tombras Group became the Agency of Record for The Rush this year. The year started with a campaign called “2012 Transformations.”
Tombras New Agency of Record for The Rush
KNOXVILLE, Tenn.: The Rush Fitness Complex, a state-of-the-art fitness club with 23 locations across Tennessee, North Carolina, South Carolina and Georgia, has hired The Tombras Group to roll out a new integrated branding campaign.
The Rush launched its new Tombras-created campaign, called “2012 Transformations,” which began with the season of New Year’s resolutions. The creative approach is multi-tiered to raise awareness and promote specific calls to action. The campaign lifts up The Rush’s new 2012 12 Week 12-Minute Transformation Workout.
The Rush Fitness Complex is one of the fastest growing Health Club Companies in America. Mixing entertainment and fitness to create an exciting environment allows its members to experience a Rush of their own. Larry Gurney, a recognized leader in the fitness industry and former president of 24 Hour Fitness, founded the company in 2001. The Rush currently has 23 locations open 24 hours a day 7 days a week.
“The Rush is a dream client for Tombras,” said Dooley Tombras, account executive and principal of The Tombras Group. “Our depth of experience in sports marketing makes our agency the perfect fit to elevate The Rush brand with an integrated digital strategy.”