KNOXVILLE, TENN. (March 6, 2014): McDonald’s is dominating the urban landscape of Charleston, S.C. with a new bus wrap campaign created by The Tombras Group.
“It is becoming increasingly difficult for retailers to break through the clutter and reach their target markets,” said Dooley Tombras, executive vice president and director of digital and strategic planning. “Having an advanced out of home strategy, like the McDonald’s bus wrap campaign, is important now more than ever.”
Designed to attract tourists visiting or driving through the area, the bus exteriors contain compelling product advertising. The inside bus messages are geared to the McDonald’s value menu.
Rolled out in January, the buses will travel the city’s heaviest routes for the entire year, generating an estimate of more than 90 million impressions. With unique design elements driving the campaign, the red buses stamped with photographs of menu items are nearly impossible to miss.
“We like to provide the most impactful advertising opportunities for every project we work on,” said Tombras. “The new McDonald’s campaign has been designed to leave a lasting impression on visitors and locals.”
The Tombras Group has worked with McDonald’s since 1972. The latest bus wrap campaign is added to a growing list of major projects The Tombras Group has developed for McDonald’s.