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e.l.f.

A smiling, friendly Bigfoot holding e.l.f. Humidity Hero
overview

Bigfoot finally wants to be seen thanks to e.l.f.’s new line of haircare.

Bigfoot has never wanted to be captured on camera…until now. e.l.f. Cosmetics has launched their first ever hair care line and when Bigfoot stumbles upon it in the forest, he seeks out the spotlight for the first time in history.

e.l.f. enters the haircare chat in new category extension
Business Wire
Peyton List's Hair Was Put to the Ultimate Test When She Found Herself in the Woods with Bigfoot
People
e.l.f. moves into haircare with adds starring Bigfoot
MediaPost
“what the helf?”
AdAge logo
New e.l.f. hair products sitting on a log with the finger of Bigfoot touching the handle of one
A blonde woman holding e.l.f. hair care product
Smiling woman holding an e.l.f. hair care product in the palm of her hand
Bigfoot stands in between two women, all have sassy poses. Bigfoot's arms are up in the air; the left woman is hands on hip, and the right woman is leaning on one leg
A Bigfoot seductively promoting an e.l.f. product
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