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Jeffersons Ocean

Still shot from the Jefferson’s Ocean 'Aged at the Mercy of the Sea' video campaign | whiskey in a barrel

Aged at the mercy of the sea

In a sea of bourbon sameness, Pernod Ricard’s Jefferson’s Ocean is breaking through with its unique bourbon maturation process aboard oceangoing vessels. The constant movement of the ocean and extreme temperature fluctuations as the ships traverse the globe deliver a bourbon that is dark, rich and caramelized. So we brought this to life in a new campaign that showcases the power of the sea from the perspective of a bourbon barrel hole.


Jefferson’s Ocean sales increase
portfolio case sales increase
growth versus category
in the $70+ bourbon category
Jefferson's Ocean on display in NYC's Time Square


Steak-Umm 'Umm...' campaign promo image of a family eating dinner around the table