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Jefferson's Ocean

Still shot from the Jefferson's Ocean 'Aged at the Mercy of the Sea' video campaign | whiskey in a barrel
overview

Aged at the mercy of the sea

In a sea of bourbon sameness, Pernod Ricard’s Jefferson’s Ocean is breaking through with its unique bourbon maturation process aboard oceangoing vessels. The constant movement of the ocean and extreme temperature fluctuations as the ships traverse the globe deliver a bourbon that is dark, rich and caramelized. So we brought this to life in a new campaign that showcases the power of the sea from the perspective of a bourbon barrel hole.

Results

+100%
Jefferson's Ocean sales increase
+30%
portfolio case sales increase
2X
growth versus category
#1
in the $70+ bourbon category
Jefferson's Ocean on display in NYC's Time Square
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